MORE CASE STUDIES

Amazon Prime Video partnered with Digital Media Management to identify female fashion, lifestyle and travel influencers to partake in a 2-month promotion campaign for the highly anticipated third season of The Marvelous Mrs. Maisel, with the goal of encouraging their followers to sign up for Amazon Prime Video and tune in to the show on its December 6 premiere. 

Eighteen unique influencers were contracted across four campaign phases, including a private wardrobe exhibit and cocktail reception at Bergdorf Goodman, the show's official red carpet premiere in New York, post-premiere evergreen content, and an activation at Miami's Fontainebleau Hotel with a mega influencer.

Influencers helped build awareness and excitement for the new season through content that highlighted its key themes of fashion, female empowerment, travel and following one’s passion. In total, the campaign generated nearly 4.57M organic impressions and 459.9K (10.05%) engagements through 139 pieces of content from 18 unique influencers.

Bergdorf Goodman Preview Event

Eugenie Grey (@feralcreature)

I have never been so into an event as I was at the @MaiselTV x @Bergdorfs Season 3 party! I dressed to theme and was transported back to 1960 along with some of the major actors from the show itself. I could not stop smiling. I'm excited to relive this feeling once #MrsMaisel comes back to @amazonprimevideo on December 6! Visit Bergdorf Goodman in the meanwhile—the store windows are outfitted in real Maisel costumes through November. ?#sponsoredbyprimevideo

Alyssa Bossio (@lyss)

Last week was SO much fun @bergdorfs where I attended a @maiseltv party celebrating the fashion of the series! ??? This show is so amazing, I've watched both seasons and cannot WAIT for the next one. Season 3 of #MrsMaisel arrives on @AmazonPrimeVideo December 6th! #sponsoredbyprimevideo ??

Red Carpet Premiere Event

Courtney Quinn (@colormecourtney)

Time traveling tonight for the @maiseltv premiere & SO excited to be here?! If you guys aren’t watching this show, you’re seriously missing out !!! It is one of the best things on television right now & my personal favorite (Paris too) !! big thank you to @amazonprimevideo for inviting me tonight I can’t wait to venture into the 60s for season 3 when it arrives December 6th ???? !!! #MrsMaisel  #redcarpet  #sponsoredbyamazonprimevideo

Kendall Kremer (@styledsnapshots)

Had the BEST date night this week getting to watch the season 3 premiere of The Marvelous Mrs. Maisel ? Fun fact: Matt and I were introduced to this show last year while I was pregnant and binge watched the first two seasons in a matter of days. ?? After watching the first episode of the new season this week, I think this might be my favorite yet!!! It’s out on @amazonprimevideo starting 12/6!! Who’s tuning in?! ????? @maiseltv #mrsmaisel #sponsoredbyprimevideo

Evergreen Content

 

Rachel Jensen (@rachelannjensen)

“That's Raven Red. Try Cherries in the Snow.” ? On my way to work at B. Altman, working the Revlon Counter! ? Have you started watching @maiseltv season 3 yet on @amazonprimevideo? I’m continuing my #MrsMaisel celebration with this recreation of Midge’s first day of work outfit from season 1! I was so excited to find the actual original B. Altman department store building on 5th ave, which was built in 1906! {SCROLL}

As someone who has always struggled with being shy, I was inspired by Midge’s confidence on her 1st day of work. She faces every new challenge boldly, something we can all learn from. Vintage glamour is one outlet that makes me feel positive and self-assured. Here are some tips on how you can create a similar look:

Dress - from @heartmycloset_clothing (they make a lot of Maisel-inspired pieces!) Or you could add a red silk scarf to a plain gray dress for a similar look! Just tie into a bow around your neck ?

Accessories - Adding true vintage pieces can transform any outfit into a glamorous one. Mine here are all from my favorite boutique, @ladyjanevintage ?#sponsoredbyprimevideo

Chris Han (@chrishan)

A marvelous @MaiselTV-inspired style! Have you watched the new season? I am so obsessed with #MrsMaisel's 1950s retro makeup, colorful hats on her soft bob and charming fit-and-flare dresses! She always dresses up for herself and feels so confident in her iconic style - such a role model for modern women. Watch Season 3 now on @AmazonPrimeVideo!  #sponsoredbyprimevideo

Fontainebleau Hotel Activation

 

Alyssa Bossio (@lyss)

Tasting the Marvelous Maisel cocktails and enjoying the Fontainebleau nightlife for the season 3 premiere of @maiseltv! The Midge was superrrr spicy ? and so good! Season 3 is now streaming on @amazonprimevideo. I’ll be watching from my bed all weekend ????? #mrsmaisel #sponsoredbyprimevideo

Alyssa Bossio (@lyss)

As you all know, The Marvelous Mrs. Maisel is one of my absolute favorite shows, so when Amazon asked me to come down to Miami to celebrate the new season I was SO excited. ?? I had such an amazing time at the Fontainebleau (the same hotel season 3 was shot in!) to celebrate season 3 premiere of @maiseltv. Throughout December, Amazon Prime Video and Fontainebleau are offering guests “marvelous packages.” I got a pedicure, massage, and had some of the best drinks & dinner during my stay here (check my stories to see what I’ve been up to!) Season 3 premieres today on @amazonprimevideo! ????#MrsMaisel