Amanda de Cadenet, host of The Conversation with Amanda de Cadenent on Lifetime, has built her brand around creating meaningful conversations with women. While her TV show focuses on influential ladies including Gwyneth Paltrow, Lady Gaga, The Conversation's web presence has become a platform that gives women from all walks of life a voice.

Enter: weekly Conversation Starters, such as, "Can Open Relationships Work?" and "How Do You Find A Balance Between Life and Work?" provide a starting point for authentic discussions between real-life women.

Digital Media Management worked with The Conversation to develop the idea and to design a custom post type, which includes built-in social sharing functionality. Allowing the user to participate in the conversation across multiple social platforms, the Conversation Starter has become one of the site's most popular content types.

For more information about how Digital Media Management helps celebrities and brands create engaging interactions with their audiences, contact us at info@digitalmediamanagement.com.