Facebook, Twitter, Tumblr, Google+, and Instagram... There wasn't a social media platform that The Hunger Games: Catching Fire social media campaign didn't ignite for our first Global Fan Day on November 6, 2013. Digital Media Management was proud to partner with Lionsgate again to manage the social media campaign for The Hunger Games franchise and to execute such an innovative social media event for one of Hollywood's biggest movie block busters, which resulted in Global Fan Day becoming one of the most trended and buzzed about social media events in one day in movie studio history.
As the cast, including Jennifer Lawrence, Josh Hutcherson, Liam Hemsworth and director Francis Lawrence, visited the headquarters of each social media platform to participate in a LIVE event interacting with fans, Digital Media Management created an innovative fan experience by involving them every step of the way in real time by showcasing behind-the-scenes videos and photos of the cast, enabling them to submit questions at each social media stop point, and other real time engagement and participation initiatives.
Devoting an entire day to The Hunger Games: Catching Fire's fans across all social media channels with non-stop interactive Q&As, Global Fan Day fanned the flames of excitement of the movie's release across social media like no other film has ever been able to do. Our campaign resulted with tremendous engagement including multiple worldwide trends on Twitter and a record number of impressions across Facebook, Twitter, Instagram, Google + and Tumblr. Digital Media Management was proud to help execute such a successful social media campaign for Catching Fire and build awareness ahead of its highly anticipated November 22nd release date on a grand, global scale.
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