The U.S. premiere of The Hunger Games: Catching Fire was a star-studded bash -- and Digital Media Management was there to capture every pivotal moment across social media. Working with Lionsgate on the social media campaign for the movie, our theatrical social media management team proudly joined Lionsgate on November 18, 2013, and set up a social media newsroom nearby to monitor social platforms and mentions from talent and brands, and provided live red carpet social media coverage across the franchise's official social platforms, including Facebook, Twitter, Google+ and Instagram. As Catching Fire's spirited aficionado Effie Trinket would say, it was "a big, big, big day!"

From the lavish red carpet itself, adorned with celebrities, camera crews and enthusiastic fans, to the social media newsroom, with laptops, wi-fi, cast tip sheets and previously prepared social copy (including talent @handles and hashtags) at the ready, Digital Media Management's social media team captured and live-tweeted all big red carpet moments! Our social media team snapped and shared photographs of celebrity arrivals, including Josh Hutcherson, Liam Hemsworth, Lenny Kravitz, Elizabeth Banks, and the Girl on Fire herself, Jennifer Lawrence. The social media team also utilized features unique to each platform, including embedded links on Facebook and Google+, which directed fans to online live stream coverage, and Instagram video, which provided fans at home an enticing glimpse of real time red carpet footage.

Our social media management of the Catching Fire movie premiere led to multiple worldwide trends on Twitter, increasing the buzz surrounding one of the most highly anticipated films of the year. As big names arrived to heat up the red carpet one right after the other, Digital Media Management's and Lionsgate's quick response times, instant sharing and innovative social strategy made for a fun, innovative fan experience.